Imagine this! You’re already a giant in the offline market as a global brand!
But online?
Your site is under a spam attack, your traffic is flatlining, and SEO is split across subdomains for different countries while competing in a competitive niche.
Sounds like a digital nightmare, right?
That was the digital reality for Swish Global.
But where others saw complexity, we saw opportunity.
What followed was a rollercoaster ride filled with technical twists, content creativity, and strategic wins, and yes, a lot of caffeine. ☕
Let’s dive into how we turned the tables and helped Swish Global go from 0 to 5,000+ monthly organic users, even in one of the most competitive niches out there.
🎯 The Goal
Swish Global came to us with a clear vision!
They wanted to match their offline success with a strong global online presence by improving keyword positioning in multiple countries, targeting high-intent keywords, and driving consistent organic traffic across all their subdomains.
⚠️ The Challenges
Taking Swish Global to the top wasn’t a walk in the park.
We encountered three major hurdles:
- Spam Attack on the Website: The site came under a sudden black-hat SEO attack via SQL injection that created millions of pages and triggered ranking volatility and credibility loss on search engines.
- Multi-Subdomain Structure: Swish was serving various countries through subdomains.
While this offered regional targeting, it posed indexing and crawling issues, especially with sitemaps and geo-targeting. - Extremely Competitive Niche: Competing globally against long-established players with powerful domain authority meant we needed a strategy built on technical precision and content intelligence.
✅ Our SEO Strategy
Our team at Bizcope worked closely with Swish Global to execute a full-scale SEO recovery and growth campaign. Here’s how we tackled the issues:
1. Spam Attack Recovery
- Identified spammy links and toxic codes using tools Google Search Console.
- Disavowed malicious links and submitted a manual reconsideration request.
- Strengthened domain trust signals through quality link acquisition and brand mentions.
2. Custom Sitemap Strategy for Subdomains
- Created separate XML sitemaps for each subdomain and submitted them in Google Search Console individually.
- Implemented hreflang tags to guide search engines to the correct country version.
- Ensured all subdomains had consistent structure, mobile responsiveness, and crawlability.
3. On-Page & Content Optimization
- Performed keyword research tailored to each region with local search intent.
- Rewrote metadata, optimized headers, and applied schema markup for rich results.
- Built pillar content targeting high-volume keywords to establish topical authority.
4. Technical SEO Fixes
- Resolved canonical issues and implemented structured URLs across subdomains.
- Improved Core Web Vitals (especially LCP and CLS) to boost page performance and user experience.
- Implemented server-side redirects for deprecated pages and ensured HTTPS across all domains.
5. Backlink Acquisition & Brand Trust Building
- Acquired high-authority backlinks through guest posting and PR outreach in multiple regions.
- Built local citations to support each subdomain’s regional authority.
📈 Results After Implementation
✅ Spam attack resolved within 3 weeks, trust restored on Google.
✅ 0 to 5,000+ organic users/month in a high-competition market within a few months.
✅ Subdomain SEO is operational in multiple countries through advanced sitemap handling.
✅ Keyword rankings improved significantly for country-specific search terms.
✅ Lower bounce rate and higher session duration, proving better content engagement.
🌍 Why This Case Matters
This project is a great example of global SEO done right. Instead of settling for average performance in a fragmented structure.
Swish Global invested in fixing the foundation, optimizing for regional intent, and building domain authority, and the results? Impressive!
In a digital landscape flooded with competition and technical barriers, smart SEO can still deliver exponential results when it’s done with precision and persistence.
Want Results Like This?
If you want similar digital impact for your business and ranking, let’s talk. Bizcope is ready to turn your SEO into a growth machine.
